{"id":29126,"date":"2026-01-08T17:52:58","date_gmt":"2026-01-08T12:22:58","guid":{"rendered":"https:\/\/samacharviswa.com\/?p=29126"},"modified":"2026-01-08T17:52:58","modified_gmt":"2026-01-08T12:22:58","slug":"reliance-consumer-products-onboards-legendary-actor-amitabh-bachchan-as-brand-ambassador","status":"publish","type":"post","link":"https:\/\/samacharviswa.com\/?p=29126","title":{"rendered":"RELIANCE CONSUMER PRODUCTS ONBOARDS LEGENDARY ACTOR\u00a0AMITABH BACHCHAN AS BRAND AMBASSADOR"},"content":{"rendered":"\n<p><strong>FOR CAMPA SURE &#8211; THE MOST AFFORDABLE PACKAGED DRINKING WATER<\/strong><strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"848\" style=\"aspect-ratio: 480 \/ 848;\" width=\"480\" controls src=\"https:\/\/samacharviswa.com\/wp-content\/uploads\/2025\/07\/WhatsApp-Video-2024-11-28-at-8.07.02-PM.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>Bengaluru<\/strong><\/p>\n\n\n\n<p>\u00a0Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, welcomes the\u00a0\u2018Shahenshah of Bollywood\u2019\u00a0<strong>Amitabh Bachchan as the brand ambassador<\/strong>\u00a0of its packaged drinking water brand\u00a0<strong>Campa Sure<\/strong>. Like brand Campa, Mr. Bachchan is the symbol of excellence and enjoys the faith of millions of fans across geographies. This association further emboldens consumers trust as two iconic Indian brands come together to democratize packaged drinking water in India.<\/p>\n\n\n\n<p>Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the iconic heritage brand, positioning it as a strong player in the Indian soft drink industry today. The company has already expanded into a total beverages portfolio with the addition and development of Campa Energy drinks, Raskik beverages, juices and Campa Sure Packaged Drinking Water.<\/p>\n\n\n\n<p><strong>Ketan Mody, Executive Director, Reliance Consumer Products Limited<\/strong>, said,&nbsp;\u201c<em>Just like brand Campa, Shri Amitabh Bachchan is a true Indian icon who rules the hearts of every Indian and their charisma transcends boundaries. Both stand as the symbol of trust, purity and authenticity. Shri Bachchan &amp; Campa &#8211; are a reflection of the same philosophy and coming together of these two legends is special.<\/em><\/p>\n\n\n\n<p><em>Access to clean and affordable drinking water is everyone<\/em>\u2019<em>s right and Campa Sure ensures access to safe drinking water at the most affordable price points &#8211; unprecedented in the market. Campa Sure brings safe hydration to every corner of the nation with an aim to<\/em>&nbsp;<em>democratize reliable packaged drinking water. This initiative is a pivotal moment in India<\/em>\u2019<em>s beverages industry.<\/em><em>\u201d<\/em><\/p>\n\n\n\n<p>Commenting on his association with Campa Sure,&nbsp;<strong>Amitabh Bachchan&nbsp;<\/strong>stated,&nbsp;\u201c<em>I am very happy to associate with Campa Sure. I am impressed with Campa Sure&#8217;s endeavour to help provide clean drinking water access to every Indian.<\/em><em>\u201d<\/em><\/p>\n\n\n\n<p>Amitabh Bachchan, the face of Campa Sure, is the perfect representation of the brand with his rich legacy, charisma and unmatched credibility. His persona is a true reflection of Campa Sure\u2019s values as both symbolize trust, assurance and authenticity.<\/p>\n\n\n\n<p>Campa Sure is launched with a mission to democratize safe drinking water and comes with highly competitive pricing. With its wide range of SKUs (250ml, 500ml, 1L, 2L, 5L, 10L &amp; 20L) covering all occasions and consumer needs, Campa Sure comes with the promise of purity, uncompromising quality and easy availability anytime anywhere. Built on the trusted legacy of Reliance and Campa, Campa Sure water undergoes over 10 steps of purification and ensures purity in every drop.<\/p>\n\n\n\n<p><strong><u>About Reliance Consumer Products Limited<\/u><\/strong><strong><u>&nbsp;<\/u><\/strong><strong><u>(RCPL)<\/u><\/strong><strong><u>:<\/u><\/strong><strong><\/strong><\/p>\n\n\n\n<p>Reliance Consumer Products Limited (RCPL),&nbsp;the FMCG arm of Reliance Industries Limited (RIL), is on a mission to empower the everyday life of consumers. With a strong commitment to innovation and consumer satisfaction, RCPL blends global standards with local insights to create products that resonate with consumers while being accessible to everyone at honest prices and within an arm\u2019s length of desire. Backed by the robust infrastructure and trust of RIL, the company aims to offer solutions that cater to the evolving needs of consumers, fostering long-term relationships with communities and contributing to the nation\u2019s growth. RCPL is on a journey of shaping the future of the consumer goods industry by meeting the diverse needs of households and communities, offering solutions that are world-class, trusted, value-driven and reflect the evolving lifestyle of today\u2019s consumer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FOR CAMPA SURE &#8211; THE MOST AFFORDABLE PACKAGED DRINKING WATER Bengaluru \u00a0Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, welcomes the\u00a0\u2018Shahenshah of Bollywood\u2019\u00a0Amitabh Bachchan as the brand ambassador\u00a0of its packaged drinking water brand\u00a0Campa Sure. Like brand Campa, Mr. Bachchan is the symbol of excellence and enjoys the faith of millions of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[16999,16998,437,138],"class_list":["post-29126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-32","tag-amitabh-bachchan","tag-legendary-actor","tag-onboards","tag-reliance-consumer-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RELIANCE CONSUMER PRODUCTS ONBOARDS LEGENDARY ACTOR\u00a0AMITABH BACHCHAN AS BRAND AMBASSADOR - Samachar Viswa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/samacharviswa.com\/?p=29126\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RELIANCE CONSUMER PRODUCTS ONBOARDS LEGENDARY ACTOR\u00a0AMITABH BACHCHAN AS BRAND AMBASSADOR - Samachar Viswa\" \/>\n<meta property=\"og:description\" content=\"FOR CAMPA SURE &#8211; THE MOST AFFORDABLE PACKAGED DRINKING WATER Bengaluru \u00a0Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, welcomes the\u00a0\u2018Shahenshah of Bollywood\u2019\u00a0Amitabh Bachchan as the brand ambassador\u00a0of its packaged drinking water brand\u00a0Campa Sure. 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