{"id":31087,"date":"2026-04-14T18:53:50","date_gmt":"2026-04-14T13:23:50","guid":{"rendered":"https:\/\/samacharviswa.com\/?p=31087"},"modified":"2026-04-14T18:53:51","modified_gmt":"2026-04-14T13:23:51","slug":"from-shubh-to-smart-reliance-jewels-reimagines-akshaya-tritiya-for-a-new-india","status":"publish","type":"post","link":"https:\/\/samacharviswa.com\/?p=31087","title":{"rendered":"From Shubh to Smart: Reliance Jewels Reimagines Akshaya Tritiya for a New India"},"content":{"rendered":"\n<p><strong><em>Making gold and diamond jewellery more accessible with compelling value-led offers<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"848\" style=\"aspect-ratio: 480 \/ 848;\" width=\"480\" controls src=\"https:\/\/samacharviswa.com\/wp-content\/uploads\/2025\/07\/WhatsApp-Video-2024-11-23-at-9.08.56-PM.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>Mumbai<\/strong><\/p>\n\n\n\n<p>\u00a0Reliance Jewels, one of India\u2019s most trusted jewellery brands, ushers in Akshaya Tritiya with a fresh, value-led approach \u2013 introducing new gold and diamond collections designed to make festive buying smarter and more accessible. Customers can avail\u00a0<strong>gold jewellery at a flat 9% making charge<\/strong>\u00a0and\u00a0<strong>diamond jewellery with 99% off on gold value<\/strong>, ensuring they pay primarily for the diamonds \u2013 making this a truly compelling, one-of-a-kind festive offer. The offer is valid till\u00a0<strong>April 19, 2026<\/strong>.<\/p>\n\n\n\n<p>This Akshaya Tritiya, customers can choose from a wide range of jewellery including earrings, rings, bangles and chains in gold and diamond. The collection includes everyday favourites like studs, hoops and sleek finger rings, as well as festive styles such as jhumkis, chandbalis, statement necklaces and intricately crafted bangles. With options spanning daily wear to bridal jewellery, the range offers both design variety and strong value for jewellery enthusiasts.<\/p>\n\n\n\n<p>Amid ongoing gold price volatility and evolving consumer behaviour, Reliance Jewels highlights a key shift \u2013 jewellery today is not just a traditional purchase, but a smart and wearable investment. Consumers are increasingly seeking designs that balance emotional value with practical spending.<\/p>\n\n\n\n<p>Bringing this thought to life, the brand\u2019s festive campaign features a warm father\u2013daughter moment with critically acclaimed actor Gajraj Rao and Pratibha Ranta of&nbsp;<em>Laapataa Ladies<\/em>&nbsp;fame. The ad film reflects how younger consumers are reinterpreting traditions with a more informed and value-conscious approach, while staying deeply connected to family values. While Akshaya Tritiya continues to signify&nbsp;<em>shubh<\/em>&nbsp;buying, Reliance Jewels sharpens its proposition from<strong>&nbsp;\u201cShubh Akshaya Tritiya\u201d to \u201cSmart Akshaya Tritiya\u201d.<\/strong><\/p>\n\n\n\n<p>Speaking on the Akshaya Tritiya offerings,&nbsp;<strong>Reliance Jewels spokesperson<\/strong>&nbsp;said,&nbsp;<em>\u201cAmid ongoing gold price volatility, consumer behaviour is clearly shifting \u2013 today\u2019s customers are more informed, value-conscious, and discerning. At Reliance Jewels, we\u2019ve anchored our approach in this sharp insight by launching a value-led range for Akshaya Tritiya and positioning Reliance Jewels not only as an integral part of tradition, but also as a smart, wearable investment relevant to current times \u2013 bringing together \u2018Shubh\u2019 with a more \u2018Smart\u2019 way of celebrating.\u201d<\/em><\/p>\n\n\n\n<p>Customers can explore Reliance Jewels\u2019 intricately designed collections at&nbsp;<strong>140+ showrooms across India and online<\/strong>, and avail exciting offers on gold and diamond jewellery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making gold and diamond jewellery more accessible with compelling value-led offers Mumbai \u00a0Reliance Jewels, one of India\u2019s most trusted jewellery brands, ushers in Akshaya Tritiya with a fresh, value-led approach \u2013 introducing new gold and diamond collections designed to make festive buying smarter and more accessible. Customers can avail\u00a0gold jewellery at a flat 9% making&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[13858,18242,18243,18244],"class_list":["post-31087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-32","tag-akshaya-tritiya","tag-from-shubh","tag-reimagines","tag-to-smart-reliance-jewels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Shubh to Smart: Reliance Jewels Reimagines Akshaya Tritiya for a New India - Samachar Viswa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/samacharviswa.com\/?p=31087\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Shubh to Smart: Reliance Jewels Reimagines Akshaya Tritiya for a New India - Samachar Viswa\" \/>\n<meta property=\"og:description\" content=\"Making gold and diamond jewellery more accessible with compelling value-led offers Mumbai \u00a0Reliance Jewels, one of India\u2019s most trusted jewellery brands, ushers in Akshaya Tritiya with a fresh, value-led approach \u2013 introducing new gold and diamond collections designed to make festive buying smarter and more accessible. 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