Bengaluru
Cricket icon Virat Kohli and captain Rajat Patidar hoisting a giant golden star each, sports brand and Royal Challengers Bengaluru sponsor PUMA India celebrated RCB’s IPL 2026 title with an iconic photo that instantly got fans counting stars. The viral visual marked RCB’s second successive IPL crown, with each star representing a championship triumph, after the team sealed a commanding win over Gujarat in Sunday’s final.
Titled Good Things Come in Pairs, the image sees Jacob Bethell alongside Kohli and Patidar, each carrying a symbol of RCB’s latest triumph. Through a partnership that has now crossed the five-year mark, PUMA India has celebrated every chapter of the club’s journey, with this latest moment reflecting a franchise that continues to raise the bar. With back-to-back IPL titles and two WPL crowns to its name, RCB has firmly established itself among the defining forces in Indian sport, turning RCB red into one of its most recognisable colours.
Extending the celebration, PUMA India also launched a special PUMA x RCB Champions Tee, available across select stores and on PUMA.com, giving supporters another way to wear the moment.
Instagram Link: https://www.instagram.com/p/DZAyDdtvAG8/?igsh=MWNwdXRva2szazJt
Video Link: https://www.instagram.com/reel/DZA2zGCPcH9/?igsh=MXd4ZGJ3aXg1c3Z3cA==
Built on a long-standing association, PUMA India has continually found new ways to celebrate and amplify RCB fandom through culture-shaping ideas, fan-first experiences, and moments that bring supporters closer to the club. This season, through the #RCBEverywhere campaign, PUMA India took the RCB jersey into global sporting culture through collaborations with AC Milan and by bringing together the franchise and longtime PUMA ambassador Usain Bolt. Alongside this, its dedicated RCB Broadcast Channel on Instagram keeps fans connected through exclusive content, merchandise drops, giveaways, and behind-the-scenes access, creating an always-on home for the RCB community.
That momentum has turned support for RCB into one of the most engaged fan communities in world sport, while growing the franchise into one of the biggest forces in cricket. Today, RCB commands more than 42 million followers across social media, including a franchise-leading 24.4 million on Instagram, while remaining the league’s most-searched team on Google.
As RCB’s trophy cabinet grows, PUMA India continues to celebrate the team through culture-shaping moments, building new ways for supporters to live the game alongside the two-star champions.
